Detour A Fa Limited - Company Profile

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Detour A Fa Limited(Hong Kong) aims at bringing global fashion brands and talented designers to Asia, especially China. It was founded by Dr Angie Lee and Dr Alfred Cheng in 2014. The company is currently representing the China International Fashion Brand Fair – Shenzhen (www.fashionSZshow.com) to promote the show in overseas markets.

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Angie has an ample knowledge and network of associates at each stage in supply chain management of the fashion business due to her 20 years senior management working experience in the industry.  Meanwhile, Alfred has been in the global trade publications, shows and B2B ecommerce for more than 30 years in addition to his seasoned business management experience.

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Detour A Fa is committed to introducing more overseas emerging brands and designers to China through online and offline platforms such as ecommerce, shows and business sourcing events. Trust, integrity and business ethics are the cornerstones for the company to grow, excel and sustain in this particular market space.